Taraán

2020

Fortune cookies that convey a message in a creative way. Its objective is to give news that brightens the day, or share special moments that make you experience a positive emotion. Taraán is the result of the onomatopoeia of surprise, alluding to the fact that the consumer does not know what is waiting inside the cookie.

Naming and nomenclature

Tagline development

Branding slogan

Brand system guidelines

Brand applications

Collateral stationery systems

Research and consumer insights

Content strategy

Copywriting

Storytelling

Brand campaigns

Photography

Social media management

Pattern design

Packaging systems

Unboxing experience